Sales performance stalled?
I help businesses rebuild with strategy, structure, and execution that delivers.
For SMEs struggling to regain momentum, The Business Coach offers practical, strategic support — from clarity through to implementation.
Core Services
The Sales Reset
Project-Based Support
Fractional Sales Leadership
What I do
A clear sales strategy is only half the battle. The other half is making it happen.
I work with business owners and commercial leaders who know something isn’t working — but can’t always pinpoint why. My role is to diagnose what’s blocking growth, realign the commercial approach, and support execution with sleeves-rolled-up involvement where needed.
Whether you need a focused reset, targeted project support, or an embedded fractional leader — The Business Coach delivers structured, no-nonsense support to get things moving again.
The Sales Reset
A focused diagnostic and action session designed to unlock clarity.
Ideal for: Businesses unsure
where to start.
- 2-hour strategic session
- Action plan outlining immediate commercial priorities
- Option for follow-up sessions
£450 + VAT
Project-Based Support
Targeted short-term consulting and implementation support.
Ideal for: Specific commercial
challenges or new go-to-market initiatives.
- Sales team assessment and development
- Value proposition and messaging refinement
- Sales process improvement
- Launching into new markets or channels
Flexible day rates available.
Fractional Sales Leadership
Ongoing, embedded support in a
part-time or interim capacity.
Ideal for: Businesses needing experienced leadership without the full-time overhead.
- Strategic oversight of your sales function
- Mentoring or restructuring of internal teams
- Commercial planning and performance tracking
- Board-level input and stakeholder alignment
Typically 1–2 days per week over 3+ months
Who I work with
The Business Coach is designed for established SMEs with real potential — and real challenges. Typical clients include:
- Founders who’ve grown quickly, but lost direction
- Businesses stuck between old habits and new ambitions
- Teams with energy and product-market fit, but no clear sales strategy
- Leaders who want structured input and accountability — not another theory
About me
Sebastien Williams, Founder – The Business Coach
With over two decades of commercial leadership experience, I’ve built and led sales operations across the UK, Europe and the Middle East. My background spans strategic planning, international development, route-to-market optimisation, and hands-on team leadership.
What sets this business apart is simple: I don’t just advise. I implement. I offer practical, grounded support that aligns strategy with execution — to help you lead with confidence and grow with purpose.
Whether you need a focused reset, targeted project support, or an embedded fractional leader — The Business Coach delivers structured, no-nonsense support to get things moving again.
Lets Talk
Whether you’re looking to reset, accelerate, or rebuild, every engagement starts with a conversation.
No obligation. Just a professional discussion about what you need — and how I can help.